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Bachelor of Mass
Communication
Concentration in
Public Relations

The Bachelor of Mass Communication with concentration in Public Relations will prepare you to deliver PR messages effectively within the modern communications environment. This Major will teach you how to craft, deliver and position your PR messaging to maximum effect and to operate successfully as a public relations professional in an ever-changing communications context.

Join students who enjoy an outstanding education experience at Liwa College

Objectives and Skills

  • Defining public relations in traditional and contemporary contexts.
  • Description of public relations functions in modern societies.
  • Explanation of the theoretical foundations of public relations.
  • Description of planning operations in public relations.
  • Explanation of the different functions of the Public Relations Manager.
  • Applying the principles of management to the organization’s relations with the different public groups.
  • Description of media formats and formulas used in public relations.
  • Developing effective messages for diverse audiences.
  • Applying technical principles in the production of printed, audio, visual and electronic materials for public relations.
  • Designing and implementing public relations campaigns using various means.

Career Opportunities

  • Public Relations Specialist
  • Media Researcher
  • Information Analyst
  • Ceremonies and Protocol Supervisor
  • PR Manager
  • Protocol Employee in Governmental Agencies
  • Media Officer in Embassies and Consulates
  • Exhibitions and Conferences Organizer
  • Social Media Specialist
  • Content Creator