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Bachelor of Mass
Communication
Concentration in
Advertising

The Bachelor of Mass Communication with concentration in Advertising will teach you market analysis, innovation development, strategic brand positioning and brand design to the development of convincing advertising campaigns. You will apply all the skills required for an international career start in companies, organizations, and agencies.

Join students who enjoy an outstanding education experience at Liwa College

Objectives and Skills

  • Defining digital media in contemporary contexts.
  • Describing the functions of digital media in modern societies.
  • Explanation of the theoretical foundations of digital media.
  • Describing digital media operations.
  • Explanation of the functions of digital and social media.
  • Describing the artistic forms and formats of digital media in various channels.
  • Applying technical principles in the production of digital materials for networked media on the Internet.

Career Opportunities

  • Advertising Specialist
  • Marketing Researcher
  • Information Analyst
  • Advertising Campaigns Organizer
  • Media planner
  • Graphic designer